Agencies are drowning in dashboards, logins, and disconnected tools. Learn how agile media execution helps teams move faster, optimize smarter, and finally cut the clutter.

Eight months into 2025, the media landscape is shifting fast.
CTV is scaling, retail media is surging, and AI is gaining traction, but rising complexity is slowing execution for many independent agencies. This mid-year pulse check breaks down what’s playing out as expected, what’s falling short, and what agencies can do now to stay ahead.

Legacy systems are slowing agencies down, and it’s costing performance. Discover how agile media execution helps media buyers adapt faster, test smarter, and scale campaigns across 20+ channels without losing strategic control.

Media buyers are facing mounting pressure from fragmented tools, rising digital complexity, and performance demands. The solution isn’t more tech, but a smarter, more agile execution model.

2025 media trends for independent agencies: Learn about Connected TV, Retail Media Networks, and AI strategies to drive growth, improve performance, and strengthen client relationships. Download the e-book now!

Prepare your independent agency to thrive in Q4 by working with the right Media Execution Partner (MEP). Gain actionable insights to help you tackle increased workloads, tighter deadlines, complex campaign management, and heightened ad space competition this season.

Learn how independent agencies thrive with the right Media Execution Partner (MEP). Discover strategies, benefits, and client success stories that highlight the power of collaboration in overcoming in-house challenges and driving growth.

Ready to navigate the complex landscape of digital media and drive your agency’s growth? Download our comprehensive report, “The State of Media Execution for Independent Agencies,” conducted by Pathlabs in collaboration with AdExchanger. This report is an essential resource for independent agencies aiming to stay ahead in the ever-evolving advertising ecosystem.

Learn how your independent agency can scale media execution services and boost profitability with the help of the right partner.

Learn how Cayenne Creative tripled its digital media business with Pathlabs, cutting costs and boosting growth. Read to see how an MEP can elevate your efforts.

Discover the future of media execution in 2024! Dive into key trends and expert predictions shaping the advertising landscape. Explore AI, CTV, and the post-cookie era with Pathlabs CEO William Lapointe. Stay ahead in the ever-evolving world of media.

Unclear about the differences between programmatic and real-time bidding? Here's what marketers need to know about RTB vs programmatic + how they work.

What is contextual marketing? From real-world examples to best practices and more, here's what marketers should know about contextual marketing campaigns.

What is media planning and buying? Here's what marketers should know about the media buying and planning process and the key elements of an effective strategy.

What is attribution in digital marketing and why does it matter? Here's what marketers should know about evaluating marketing touchpoints to optimize ROI.

There's a lot to learn when it comes to optimizing DSA campaigns. Let's talk about dynamic search ads best practices + how to maximize your query coverage.

What should marketers know about programmatic mobile advertising? Discover the advantages of mobile programmatic, how it works, and where to start.

What do media buying agencies do? Here's what you need to know + how to choose the right media buying partner for you.

Running a successful media activation strategy can be challenging for agencies and in-house marketing teams. Here's how the right media agency partner can help.

Confused about when to use display ads vs search ads? Learn about the pros and cons of display advertising vs search advertising + how they work together.