Display ads are an effective tool at every stage of the buyer's journey. Explore the benefits of display advertising and how to get started.

What is contextual marketing? From real-world examples to best practices and more, here's what marketers should know about contextual marketing campaigns.

What is direct vs programmatic advertising? We break down the differences and explain how programmatic vs direct buying fit into your media buying strategy.

There's a lot to learn when it comes to optimizing DSA campaigns. Let's talk about dynamic search ads best practices + how to maximize your query coverage.

What should marketers know about programmatic mobile advertising? Discover the advantages of mobile programmatic, how it works, and where to start.

Are outsourced marketing services a good fit for your agency? Learn the advantages of working with an outsourcing marketing agency and when it's a great idea.

Native programmatic ads provide a more intuitive consumer experience. Here's how marketers can use native programmatic advertising to their advantage.

Running a successful media activation strategy can be challenging for agencies and in-house marketing teams. Here's how the right media agency partner can help.

What does RTB stand for in marketing? Programmatic experts at Pathlabs define Real Time Bidding, explain how it works + provide examples of RTB in action.

Confused about when to use display ads vs search ads? Learn about the pros and cons of display advertising vs search advertising + how they work together.

The value of an expert programmatic partner can't be overstated. Learn what to ask potential programmatic partners + how to choose the right programmatic agency for you.

What is programmatic video advertising? Here's everything you need to know about video programmatic advertising, from the benefits to best practices and more.

Curious about programmatic audio? Let's explore the advantages of programmatic audio advertising + where to start.

What is CTV and what goes into an effective CTV advertising strategy? Explore the advantages of CTV advertising and how to overcome its challenges.

Resources and information for measuring the ROI of your campaigns.

Definitions, Targeting, Examples & More for Digital Marketers

The technology behind digital marketing is complex. But having a cursory understanding of it is important for a digital marketer. One important thing people need to consider is the technology behind tracking ads and advertising tracking.

When it comes to your programmatic budget, how do you truly know what you’re getting for your money?

Whether you’re new to the programmatic landscape or a seasoned vet, it can be tough to know what questions you should be asking to ensure you’re setting yourself up for success.

Programmatic advertising platforms run most digital marketing platforms today. Programmatic advertising in digital marketing is ubiquitous, but it wasn’t always that way. The easiest way to understand programmatic advertising is to go through a brief history of advertising on the web.